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USER EXPERIENCE Innovator

Future home of Elyssa’s Case Studies

Who is Elyssa Cohen?

Strategic design and digital innovation leader with a track record of orchestrating large-scale initiatives across healthcare, insurance, e-commerce, and digital services. Proven ability to leverage emerging technologies to drive innovation, reduce enterprise risk, and align strategies with business goals.

At CVS Health, I spearheaded global UX strategy, authentication modernization, and digital identity transformation—optimizing secure user experiences for 150M+ users. I pioneered decentralized identity (DID) adoption, collaborating with Google, Apple, and the EU, increasing security by 35% while saving $160M annually.

Previously, I founded and scaled a digital solutions firm, achieving 50–80% engagement growth and a 98% client retention rate before successfully exiting. A military service member in the U.S. Coast Guard, I bring a mission-driven mindset, operational rigor, and a results-oriented approach to digital innovation.

Elyssa M Cohen

User Experience Strategist

Strategic experience leader, storyteller, and advocate for human-centered design. Passionate about leveraging technology to improve lives, create meaningful connections, and drive purpose-driven innovation with curiosity and intention.

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